Introduction

We know that simply copying our competitors is not enough to reach and surpass them!

To prove that, draw a rising exponential curve representing the performance of your biggest competitor and its respective growth. Then, you draw an exact copy of the curve, shifting it a little bit to the right. The delay would be the time you would need to study and implement the copy.

Reproducing this scenario, the following image shows the distance between the two curves increasing over time, even after capturing and copying your competitor regularly and accurately.

To assist investors and managers with their decision-making toward the global optimum, relationships between processes, suppliers and consumers need to be further deepened. How to provide first class support to long term relationships? How to cooperate with a continuous improvement workflow in a steady course to the global great? No deviations are allowed.

To answer these questions, let’s evaluate the situation and strategize actions:

• What to change?
• To what to change?
• How to change?

Published in Business Amplifier, also e-book and Amplificador de Negócios.